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Do you want to learn how to make the best Dutch stroopwafels, the delicious Dutch Caramel cookies ?
We teach you all the inns and outs of the stroopwafelbusiness.
Whatever country you want to start your business, we have the expertise to help you reach your goals.

The best investment you can make is in yourself.

And to become the best, you should learn from the best.
By investing in a professional training at our Academy , you will significantly speed up the process to success of your business.

We make the difference in your road to success.


When it is not possible for you to attend the workshop at our Stroopwafelacademy it is possible to purchase our E-book.
Our E-book contents all recipes and the manual how to make perfect stroopwafels, step by step in detail.
How to make the dough and the stroop yourself.

Masterclass Stroopwafels entrepreneur

For those who want more than a workshop and are ambitious to go for the intensive and extended  professional training, we offer the Masterclass Stroopwafeltraining.

We welcome you at our academy at around 09.30 am.
We start with coffee, tea, a stroopwafel and the introduction of ourselves. Who are you, what are your plans, which location will you start your business and how can I help you in the best possible way.

First, we teach you all the secrets of the perfect dough recipe,
and how to give it your own signature.
We will make 2 or 3 varieties of the dough.
Stroop – How to make your own stroop
and how to influence the taste, viscosity colour, etc.
We practice the techniques of baking and cutting the cookies
What is your ultimate stroopwafel recipe.
What is the best way of storage, packaging, transport. How can you start your  private label.
How to sell more, who is your ultimate cliënt and where to find and approach them.
We discuss your business plan, marketingplan, the use of social media, the financing and pricing.
You establish your mindset, your goals and the opportunities.
For example are you working solo or with employees ?

This Masterclass Stroopwafeltraining is individual customized for every student so the program and ending time is flexible between 17.00 am and  21.00 pm.

The Masterclass Stroopwafeltraining will give a boost to your business and career
Call us for more information and costs. One additional student is possible.

This training includes all materials, recipes and certificate, coffee, tea and lunch.
* Mentoring for 1 year is included.
* Our E-book and online video training is included.

Our E-book contents all recipes, the manual how to make perfect stroopwafels, step by step in detail.
It is a complete manual : How to make the dough and the stroop yourself.

This extensive individual training is essential if you want to learn to make Dutch stroopwafels as a professional.
Our recipes and methods will make you a professional from day one.
This training takes away hundreds of hours of exercise and practice.

The complete Stroopwafel MASTER training is available on video.
After your purchase you receive a login password for;
Log in from your home, whenever you have time,
look back as much as you want.

In the video`s you can look over my shoulder how i teach.
I explain everything.

Our topics / video`s;

1-Build your stroopwafel business

2-Ingredients to use

3-Marketing / branding

4 -locations + pricing

5-Storage and packaging

6-Making stroop techniques

7-Making dough and doughballs

8-Stroopwafel production

9-Setup your inventory / shop

Bonus: Our E – book is also included.

Still having questions ?

Just ask:

Please contact us:

  • All prices are ex VAT
    Payment is by bank in advance or cash in euros on the training day.